Follow us on Google News
Get the latest updates directly in your Google News feed
Also read:Dwayne Johnson Was Mocked for Wanting a Movie Career as Big as Will Smith’s, 20 Years Later The Rock Out-Earned Him
Dwayne Johnson’s Ice Cream Company Turns Over a Profit
Up until very recently, ‘Salt & Straw’ was relatively unrecognized by the larger demography in the industry of ice cream production and marketing when compared to such juggernauts as Baskin Robbins and Häagen-Dazs. However, the world’s largest small-batch ice cream company has one crucial aspect working in its favor – its partnership with global megastar, Dwayne “The Rock” Johnson.
Also read:Has The Rock Fooled Us All? Staggering 75% of His Entire $800M Fortune Isn’t Even From Acting
With five new flavors launched over the course of the holiday season based on The Rock’s cheat meals, the strategic and innovative move has helped rebrand the company in turning over a massive profit, especially with S&S charging $64 per pint for the five specials that have slyly been named as the Dwanta Holiday pack, on their menu. It seems even the actor’s cheat meals have the potential to save a small-scale industry by bringing it out of the depths of relative oblivion and turn in a profit worth millions almost overnight.
Dwayne Johnson Takes Over the World of Business
Over the past decade or so, the incredulous success witnessed byDwayne Johnsonhas marked a momentous shift in the actor’s career as well as Hollywood’s action-thriller industry. Dominating the genre by a large margin, The Rock has seamlessly established his mastery over the box office by managing to pull off a theatrical blockbuster success with each of his entertaining, adrenaline-fueled, family-friendly, high on action releases. And with the business of Seven Bucks proliferating beyond means, it was time to turn toward other endeavors and expand into territories that would challenge him as a businessman and entrepreneur.
Also read:AfterBlack AdamDebacle, Dwayne Johnson Reveals Why He Paid $15M for Dying XFL Franchise: “Second chances for guys like me”
In 2020, The Rock and his business partner, Dany Garcia, became strategic investors in the fastest-growing financial wellness app, Acorns, which marked one of their first forays into the world of technology and finance. Johnson’s Siete Bucks Spirits and its name-brand company, Teremana soon took over the tequila business and Project Rock was named the Official Footwear Partner of UFC in 2022 under a multi-year business agreement.
With ZOA Energy, launched by Johnson, taking over its respective market and XFL – the professional football minor league which faced bankruptcy and dissolution under Vince McMahon until it was bought, financed, and rebooted by Dwayne Johnson in 2022 – witnessing an incredible success rate after its rebranding, there remains a very few streams of business left to be ventured into by the actor. It can only be imagined what ‘Salt & Straw’ should expect in terms of its revenue stream with Dwayne Johnson at the helm essentially serving as its brand ambassador in the years to come.
Source:Salt & Straw
Diya Majumdar
Senior Writer
Articles Published :2408
Diya Majumdar is a Senior Content Writer at FandomWire with over 2000 published articles on the website. Since 2022, she has been working as an entertainment journalist with a special focus on films and pop culture.Among the countless genres and themes of Hollywood, the ones that particularly favor Diya’s tastes include Game of Thrones, DC, and well-aged thrillers and classics.
More from Diya Majumdar
Kevin Hart Is Trading Dwayne Johnson for Another WWE Star in New Netflix Film
Guillermo del Toro’s Frankenstein First Look Photos Decoded: Is it the Darkest Netflix Film Yet?
Kevin Costner and Jake Gyllenhaal Go On a Honeymoon in Crazy Stupid Love Directors’ New Movie
Recommended
Dark Crime Shows With Mike-Like Antiheroes to Watch Before Mayor of Kingstown Season 4
Did Dustin Hoffman Really Slap Meryl Streep in Kramer vs Kramer – Entire Fight Explained
Helldivers 2 Major Order Update: Arrowhead’s Last-Minute Assist Helps Complete Impossible Charger Challenge
Real Reason Why Minx on Starz Will Not Return for Season 3
Honey Don’t! Cast: Is Chris Evans Playing a Villain in Margaret Qualley’s Upcoming August 22 Release
NYT Wordle Hints and Solution for August 08, 2025
Dwayne Johnson
