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Marvel has been in a bind ever since the release ofAvengers: Endgame, as their films and TV shows have not been faring well critically or commercially. After delivering one of the biggest hits of all time, the MCU has fizzled out and has been coming under fire from fans.
Among the fears that have been grappling Marvel fans, is the fact that the makers do not know what is going wrong as it was recently reported that Marvel Studios thought they had a winner withAnt-Man and the Wasp: Quantumania. The Paul Rudd starrer was a box-office bomb and was one of the lowest-rated media to ever come out of the MCU.
Also read:Marvel Studios Reportedly Expected Paul Rudd’s Ant-Man 3 to be a Box Office Hit, Was Surprised With Criticism From Fans
Marvel Studios’ Failed Strategy SinceAvengers: Endgame
After the ‘Infinity Saga’ ended withAvengers: EndgameandSpider-Man: Far From Home, the quality of the films and shows produced by Marvel Studios has been on a steady decline. Despite a promising start withWandaVision, subsequent Disney+ series were not as well received as the cinematic universe’s other entries.
Despite the presence of noted directors such as Chloé Zhao, Sam Raimi, and Taika Waititi, the films and shows just did not capture the magic of the universe’s predecessors. Films such asDoctor Strange: Multiverse of MadnessandThor: Love and Thunderwere heavily criticized for their writing issues.
One of the biggest shocks Marvel received was the failure ofAnt-Man and the Wasp: Quantumania. The film was the first entry in the Phase Five group of Marvel films and was set up for success as it was an IP from the ‘Infinity Saga’ and had fan favoritePaul Ruddin the film.
Also read:“Would you be offended”: Ant-Man Star Paul Rudd Gets Called Out Live on a Radio Show By Oscar-Winning Actress For Being Blatantly Rude
The film would also introduce Jonathan Majors’ Kang The Conqueror into the films and set up the stage forAvengers: Kang DynastyandAvengers: Secret Warsin Phase Six. However,Ant-Man and the Wasp: Quantumaniawas a disaster, earning only $400 million against a $200 million budget.
The film received a rotten score of 46% on the review aggregator website Rotten Tomatoes, with many criticizing the plot, tonal shift, and bad CGI in the film. While Marvel slightly recouped withGuardians of the Galaxy: Vol.3, the Disney+ seriesSecret Invasionwas again a dud.
Also read:Paul Rudd’s Co-star Had To Narrate His $48.7M Film on a Flight Filled By Unhappy Passengers, Claimed It Was Humiliating
Marvel Studios Thought That They Had A ‘Banger’ WithAnt-Man 3
With the failure ofAnt-Man and the Wasp: QuantumaniaandSecret Invasion, Marvel fans are concerned about the state of affairs behind the scenes. A recent report which revealed that Kevin Feige had fired the head writers of the upcoming showDaredevil: Born Againas he was not satisfied with the end product has sparked debate on the vision that Marvel Studios has at the moment.
One of the biggest concerns of the fans is that the studio does not know what is good anymore. According to Joanna Robinson, author of the bookMCU: The Reign of the Marvel Studios, the studio believed that they had a winner with the thirdAnt-Manfilm and were quite shocked by the result. She said inThe Watchpodcast,
“They are aware of what is happening with their brand…My understanding is that Quantumania really shook them because they felt like they had something good. They all internally thought, ‘Everyone is going to love this’. Then they put it out and people did not. They thought, ‘Our internal barometer is not attuned to what people want anymore’…Quantumania they thought they put out a banger but that is not how anyone else felt.”
This news has started to concern Marvel fans, especially with big releases on the horizon such asDeadpool 3, The Fantastic Four,and theAvengersfilms. X users have been responding to this news with cynicism.
This is concerning for future films
How about they get ppl who actually watch movies to tell them if they’ll be good before release
Have they just lost all sense of what makes a quality movie post endgame? Sure they’ve had a couple of great ones but the fact we’ve had far more bad content than good content post endgame is concerning
I fully believe that jeff loveness’ original script was great and that everything is peyton reed’s fault
Talk about out of touch.
How was it a banger? I am worried about the avengers movie now
With the number of criticisms piling up for Marvel, the studio is in need of a massive creative overhaul to make it work as they will soon be incorporating legacy titles such asX-Menand theFantastic Four.
Also read:“No one is gonna want to be Ant-Man”: Howard Stern Nearly Crushed Paul Rudd’s MCU Career, Fans Are Lucky He Didn’t Get the Ant-Man Rights
Nishanth A
Senior Writer
Articles Published :2419
Nishanth A is a Senior Entertainment Writer at FandomWire, majorly focusing on TV shows with over 2,000 articles published. He has been an entertainment journalist for the past two years and a scriptwriter at various corporations before that, working on educational content. With a Communications, English Literature, and Psychology triple major, Nishanth usually covers news and analyses on Star Trek, particularly Strange New Worlds and The Next Generation; Doctor Who, the DCU, and more.A Nolan fan, Nishanth spends his time exploring the filmographies of various directors with an auteurial style or can be found making short movies of his own. He has also contributed as a feature writer for Film Companion, focusing on the South division.
