Twitch adds new Hype Chat feature just like YouTube with 70/30 split
Twitch has just revealed a new Hype Chat feature similar to YouTube’s Super Chat that pays creators a 70/30 revenue split.
Twitchhas continued to add various features over the last few years, although not all of them have been received very well.
Although they’ve since been removed, the recent change to theBranded Content Guidelinessparked controversy in the beginning of June.
They’ve just revealed a new Hype Chat feature similar to YouTube’s paid Super Chat and it pays creators a 70/30 revenue split.
⚡Get Hyped for Hype Chat ⚡Hype Chat is a new way for Viewers to stand out in chat, while supporting their favorite Partners. This is done by paying to pin messages to the top of chat. Rolling out to Partners soon!📖 Read More:https://t.co/AtvvIECUOGpic.twitter.com/6zLbkP54IZ
Twitch adds new Hype Chat feature
Revealed in ablog poston July 11, 2025, Twitch’s Hype Chat feature allows viewers to purchase messages that become pinned to the top of the chat. This is very similar to the Elevated Chat feature tested by the company in late 2022.
Available for purchase with a viewer’s local currency, Hype Chat’s duration, character count, and visual design of the pin will vary depending on how much the chatter spends on the new feature.
The feature will be limited to Twitch partners only at launch, though they’re working on a plan to roll it out more broadly in the feature.
Hype Chat will be paid to creators with a 70/30 revenue split right off the bat, putting more money in the creator’s pockets in the process.
They’ve also revealed safety features that give creators the ability to unpin unwelcome or harmful messages. Hype Chat cannot include banned words, including words banned in chat by specific streamers. Timed-out or banned viewers will not be able to purchase them, either.
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This isn’t the first time Twitch has experimented with a feature like this, asthey revealed Elevated Chatsin September 2022. It wasn’t well received by many, withMoistCr1TiKal being among the first to judge it.
