YouTube Released Culture and Trends Report 2024: Highlights to Note
YouTube has just released its Culture & Trends Report for 2024, giving us a detailed glimpse into this year’s hottest topics, most influential creators, and most popular songs across the globe. Unfortunately, there is no YouTube Recap like they did forYouTube Music.
This annual roundup replaces the old YouTube Rewind heavily criticized by people for being out of touch. This time, the report focuses on insights and highlights based on the data instead. So what does it say?
Key Highlights from YouTube Trending 2024
The report includes different trends from 9 countries:
you’re able to check theYouTube Trends reportyourself if you want. In case it is only showing the report of your country, you can check theglobal trends reporthere. That being said, here are some key highlights from the YouTube Trends report you will find interesting.
Rise of Digital (Star) Influencers
This year saw the rise of ‘digital franchises’—content from independent creators that online communities have embraced. For example, franchises like Amazing Digital Circus and Dress to Impress became globally recognized.
Olympics 2024
The Paris 2024 Olympics made a big impact, trending in 7 of the 9 countries covered in the report.
People Love Games and Podcasts
Podcasts and games also had a huge cultural influence in all the countries, with shows like Club Shay Shay and games like Five Nights at Freddy’s, Minecraft, and Iron Lung becoming the top cultural drivers on YouTube in 2024.
However, each country also had its unique trends. Here’s a rundown of highlights for each:
United States
United Kingdom
Middle East and North Africa (MENA)
What Do You Think?
This year’sYouTubeCulture and Trends report highlights the platform’s role in pop culture. While we only listed the highlights from each country, the report does a decent job of diving deep and also offering trending topics, top creators, top songs, and songs on shorts for each country.
Did anything on the list surprise you, or are these exactly the trends you expected to see?
Ravi Teja KNTS
Tech writer with over 4 years of experience at TechWiser, where he has authored more than 700 articles on AI, Google apps, Chrome OS, Discord, and Android. His journey started with a passion for discussing technology and helping others in online forums, which naturally grew into a career in tech journalism. Ravi’s writing focuses on simplifying technology, making it accessible and jargon-free for readers. When he’s not breaking down the latest tech, he’s often immersed in a classic film – a true cinephile at heart.
